Shutterfly changes ad agencies
Shutterfly has selected Mischief @ No Fixed Address as agency-of-record for its namesake brand following a five-month review, according to Advertising Age. There aren’t any current plans to hire an agency of record for the remainder of its brands, such as Snapfish and Lifetouch, a spokesman for Shutterfly confirmed to Advertising Age reporter Brian Bonilla.
Mischief, started by Greg Hahn, the former chief creative officer of BBDO, opened Mischief is part of a new wave of creative startups, according to Forbes.
While early, the move could signal a move by Shutterfly away from its traditional advertising campaigns, highlighted by the highly visible sponsorship (along with philanthropic giveaways) on “The Ellen Degeneres Show.” Degeneres, who has faced considerable social media backlash of late, concerning the star comedian’s backstage behavior, will be ending her namesake show in Spring, 2022. Since partnering Degeneres in 2011, the photo-printing giant has donated more than $10 million.