Sigma launches dealer program to support COVID-19 relief efforts

GaryPageau ,

Sigma Corporation of America launched a charitable initiative in partnership with authorized Sigma lens dealers nationwide. From now until June 30, 2020, 5% of all Sigma lens sales made through participating dealers will be donated to a charitable organization of the dealers’ choice (listed below). Donations will be made to organizations working on COVID-19 relief efforts to help ease the devastation many communities are feeling as a result of the global crisis, the company said.

“Photography is a creative outlet that helps us all feel connected through the most troubling of times, promoting awareness, compassion and empathy. These qualities are at the heart of who we are as human beings,” says Mark Amir-Hamzeh, president, Sigma Corporation of America. “This contribution is meant to help ease the many and various burdens felt by those affected by the coronavirus across the country. To that end, Sigma will donate, through our dealers, a portion of product sales to much-deserving charities around the country.”

Participating Dealers and Benefiting Charities Include:

  • Allen’s Camera – ERA Food Pantry
  • Art’s Camera – Waukesha Food Pantry
  • ASAP Photo & Camera – Foodbank of Central & Eastern North Carolina
  • Bedford Camera and Video – Our Neighborhood Empowered, Inc.
  • Camera Mall – Senior Solutions
  • The Camera Shop of Muskegon – Kids Food Basket of Muskegon
  • Glazers – Seattle Foundation
  • Hunt’s Photo & Video – Meals on Wheels
  • Kenmore Camera – North Helpline
  • Midwest Photo – Warm Westerville Area Ministry
  • Precision Camera – Health Alliance for Austin Musicians
  • PROCAM Photo & Video Gear – The Hope Clinic
  • Rockbrook Camera – Foodbank for the Heartland

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.