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Sigma debuts SIGMA fp L tiny full-frame mirrorless camera New Products 

Sigma debuts SIGMA fp L tiny full-frame mirrorless camera

SIGMA Corp. introduced the SIGMA fp L, a small and light 61-megapixel full-frame mirrorless camera. Built with the same dimensions as the currently-available SIGMA fp, this new $2,499 camera offers an improved hybrid autofocus system, continuous power capability, and several additional in-camera features that make it an exceptional tool for demanding photographers and video creators. “The SIGMA fp is one... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
SIGMA America reveals Black Friday pricing Promotions 

SIGMA America reveals Black Friday pricing

SIGMA Corporation of America has announced limited-time Black Friday pricing on a variety of popular photography products through Monday, December 7, 2020 at authorized US dealers. SIGMA is also offering a Zero Percent Financing option for Cine lens purchases, currently available through the end of 2020, as well as discounts on purchases of multiple Cine lenses. For the first time... Read More
Sigma announces the 105mm F2.8 DG DN Macro | Art Lens News 

Sigma announces the 105mm F2.8 DG DN Macro | Art Lens

Sigma Corp. debuted the SIGMA 105mm F2.8 DG DN Macro | Art lens, the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras, as the DG DN in the name indicates. The lens offers 1:1 magnification (life-sized) at a 5.5-inch working distance with internal focusing, and it is available in Sony E-Mount and L-Mount formats. The lens begins shipping... Read More
Sigma teams with photo dealers to donate more than $93,000 News Promotions 

Sigma teams with photo dealers to donate more than $93,000

Sigma Corporation of America announced $93,798 has been donated to 20 community-based charities in partnership with 18 retail partners in the “Focused on the Fight” community giveback campaign. Five percent of all sales of Sigma cameras, lenses and photographic accessories sold between April 1 through June 30, 2020, have been accumulated and donated to local non-profit community organizations selected by the... Read More
Venus Optics add L-mount options on six Laowa Lenses New Products 

Venus Optics add L-mount options on six Laowa Lenses

Venus Optics, the manufacturer specialized in making unique photo and cinema lenses, add the L-mount option on six of their existing Laowa wide-angle and macro lenses. These L-mount lenses can currently be used on Panasonic S1 series , Sigma FP and Leica SL/CL cameras. Wide Angle Laowa 10-18mm f/4.5-5.6 – Laowa 10-18mm is currently the widest rectilinear zoom lens available... Read More
Adorama announces ‘Creators GearUP’ college student discount program Promotions 

Adorama announces ‘Creators GearUP’ college student discount program

Adorama announced a new Creators GearUP college-student discount program.  The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More
Sigma launches dealer program to support COVID-19 relief efforts Promotions 

Sigma launches dealer program to support COVID-19 relief efforts

Sigma Corporation of America launched a charitable initiative in partnership with authorized Sigma lens dealers nationwide. From now until June 30, 2020, 5% of all Sigma lens sales made through participating dealers will be donated to a charitable organization of the dealers’ choice (listed below). Donations will be made to organizations working on COVID-19 relief efforts to help ease the... Read More
Sigma announces #SigmaShotatHome photography, cinematography contest Promotions 

Sigma announces #SigmaShotatHome photography, cinematography contest

Sigma Corporation of America has launched #sigmashotathome, a photography and cinematography contest inviting anyone to capture and to share their personal depictions of life in quarantine during this period of social distancing and self-isolation. Completely open to the public, #sigmashotathome is now running now through June 26, 2020. “We are in the midst of an unprecedented moment in history that... Read More
The Imaging Alliance to “Salute and Celebrate” Photographers Who Give Back at March 25 event Events 

The Imaging Alliance to “Salute and Celebrate” Photographers Who Give Back at March 25 event

The Imaging Alliance, a non-profit organization representing the bold and diverse imaging industry, announced the winners of its 2020 “Imaging Alliance Salutes Photographers Who Give Back” Awards. James Balog, Alicia Hansen, and Chris Rainier will be honored for their charitable achievements and dedication to creating change and social awareness on Wednesday, March 25, 2020, in New York City. The event... Read More
Sigma announces December dealer workshops Events News 

Sigma announces December dealer workshops

Sigma Corporation of America announced its Dealer Workshop lineup for the month of December: The New Jersey Camera Show at Unique Photo Where: Fairfield, New Jersey When: December 6-8, 2019 The New Jersey Camera Show is the largest photography event in the state featuring workshops, giveaways and exclusive sales. During the show, come and talk to Sigma reps Danielle Rischawy and Marc... Read More
Panasonic launches two L-Mount lenses for Lumix S series New Products 

Panasonic launches two L-Mount lenses for Lumix S series

Panasonic announced two new interchangeable lenses based on the L-Mount system for the LUMIX S series mirrorless cameras. The LUMIX S PRO 70-200mm F2.8 O.I.S. (S-E70200) is a large-aperture telephoto zoom lens that boasts high descriptive performance across the entire zoom range. The LUMIX S PRO 16-35mm F4 (S-R1635) is a versatile wide zoom lens providing high-resolution images and a... Read More
photokina 2020 announces key exhibitors and some cancellations Events Press releases 

photokina 2020 announces key exhibitors and some cancellations

photokina 2020: an industry in transformation, a decisive chance for the future The imaging industry is currently undergoing massive changes, which also have an impact on photokina as the industry’s leading trade fair – and this in a dimension never seen before. While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment... Read More
SIGMA launches full-frame prime cine lenses, /i Technology-compatible Cine Art Prime PL mount lenses; SIGMA Mount Converter MC-31 Events New Products Press releases 

SIGMA launches full-frame prime cine lenses, /i Technology-compatible Cine Art Prime PL mount lenses; SIGMA Mount Converter MC-31

Sigma Corporation today made the following announcements: Introduction of the new series “Full-Frame Classic Art Primes” to the lineup, a new solution from SIGMA that meets the most advanced technological demands for classical expression; Compatible with Cooke’s /i Technology communication protocol, these lenses are ideal for shooting and editing with the latest imaging technology Launch of new Art Prime PL mount lenses that support Cooke... Read More