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Sigma announces 20-60mm F2.8-4 DG Contemporary, 85mm F1.2 DG Art, and filters New Products 

Sigma announces 20-60mm F2.8-4 DG Contemporary, 85mm F1.2 DG Art, and filters

Gary Pageau , , ,
Sigma Corporation of America, announced 20-60mm F2.8-4 DG Contemporary lens, the 85mm F1.2 DG Art, and filters. Designed to deliver both a wide-angle perspective and exceptional portability, the 20-60mm F2.8-4 DG Contemporary lens weighs in at only 385g. Starting at 20mm, this zoom lens starts at a focal length significantly wider than most other standard zooms; the field of view... Read More
Sigma adds to Sigma Aizu Prime cine line New Products 

Sigma adds to Sigma Aizu Prime cine line

Gary Pageau ,
Sigma Corp. announced the launch schedule of the 21mm T1.3 LF, 100mm T1.3 LF and 125mm T1.3 LF, the latest additions to the Aizu Prime Line large-format compatible cine lenses. The lenses, which offer a consistent T1.3 aperture across all focal lengths, will be available in November. The lenses will be available in PL Mount and Sony E-mount. Supplied accessories... Read More
Sigma launches SIGMA 50mm f1/2 DG DN I Art lens New Products 

Sigma launches SIGMA 50mm f1/2 DG DN I Art lens

Gary Pageau , , ,
SIGMA Corp. of America announced SIGMA 50mm F1.2 DG DN | Art lens, a remarkably compact, ultra-fast standard prime lens for full-frame mirrorless camera systems. Offered in L-Mount and Sony E-mount versions, the lens will be available on April 18, 2024 at a retail price of $1,399 through authorized retail partners. The F1.2 maximum aperture allows photographers to actively take... Read More
Sigma debuts SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE Art and SIGMA 500mm F5.6 DG DN OS Sports Lenses New Products 

Sigma debuts SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE Art and SIGMA 500mm F5.6 DG DN OS Sports Lenses

Gary Pageau
SIGMA Corp. of America announced two full-frame prime lenses, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art and SIGMA 500mm F5.6 DG DN OS | Sports lenses. Both lenses will be available for purchase in mid-March 2024, and both lenses are available in Sony E-Mount and L-Mount versions. The SIGMA 500mm F5.6 DG DN OS | Sports lens is a full-frame, ultra-telephoto prime lens exclusively for... Read More
Sigma debuts SIGMA 20mm F2 DG DN | Contemporary lens New Products 

Sigma debuts SIGMA 20mm F2 DG DN | Contemporary lens

Gary Pageau
SIGMA Corp. announced the ultrawide SIGMA 20mm F2 DG DN | Contemporary, a full-frame premium compact prime for mirrorless systems is the latest addition to SIGMA’s I series lineup. The lens, available in L-Mount and Sony E-mount, has a bright maximum aperture of F2, an ultra-wide 20mm focal length, and stunning optical performance, the company claims. The lens boasts an exceptionally... Read More
Sigma debuts SIGMA fp L tiny full-frame mirrorless camera New Products 

Sigma debuts SIGMA fp L tiny full-frame mirrorless camera

Gary Pageau
SIGMA Corp. introduced the SIGMA fp L, a small and light 61-megapixel full-frame mirrorless camera. Built with the same dimensions as the currently-available SIGMA fp, this new $2,499 camera offers an improved hybrid autofocus system, continuous power capability, and several additional in-camera features that make it an exceptional tool for demanding photographers and video creators. “The SIGMA fp is one... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

Gary Pageau , , , , , ,
LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
SIGMA America reveals Black Friday pricing Promotions 

SIGMA America reveals Black Friday pricing

Gary Pageau
SIGMA Corporation of America has announced limited-time Black Friday pricing on a variety of popular photography products through Monday, December 7, 2020 at authorized US dealers. SIGMA is also offering a Zero Percent Financing option for Cine lens purchases, currently available through the end of 2020, as well as discounts on purchases of multiple Cine lenses. For the first time... Read More
Sigma announces the 105mm F2.8 DG DN Macro | Art Lens News 

Sigma announces the 105mm F2.8 DG DN Macro | Art Lens

Gary Pageau
Sigma Corp. debuted the SIGMA 105mm F2.8 DG DN Macro | Art lens, the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras, as the DG DN in the name indicates. The lens offers 1:1 magnification (life-sized) at a 5.5-inch working distance with internal focusing, and it is available in Sony E-Mount and L-Mount formats. The lens begins shipping... Read More
Sigma teams with photo dealers to donate more than $93,000 News Promotions 

Sigma teams with photo dealers to donate more than $93,000

Gary Pageau
Sigma Corporation of America announced $93,798 has been donated to 20 community-based charities in partnership with 18 retail partners in the “Focused on the Fight” community giveback campaign. Five percent of all sales of Sigma cameras, lenses and photographic accessories sold between April 1 through June 30, 2020, have been accumulated and donated to local non-profit community organizations selected by the... Read More
Venus Optics add L-mount options on six Laowa Lenses New Products 

Venus Optics add L-mount options on six Laowa Lenses

Gary Pageau , , , , ,
Venus Optics, the manufacturer specialized in making unique photo and cinema lenses, add the L-mount option on six of their existing Laowa wide-angle and macro lenses. These L-mount lenses can currently be used on Panasonic S1 series , Sigma FP and Leica SL/CL cameras. Wide Angle Laowa 10-18mm f/4.5-5.6 – Laowa 10-18mm is currently the widest rectilinear zoom lens available... Read More
Adorama announces ‘Creators GearUP’ college student discount program Promotions 

Adorama announces ‘Creators GearUP’ college student discount program

Gary Pageau , , , , , , , , , , ,
Adorama announced a new Creators GearUP college-student discount program.  The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More