Five percent of all sales of Sigma cameras, lenses and photographic accessories sold between April 1 through June 30, 2020, have been accumulated and donated to local non-profit community organizations selected by the eighteen participating US camera and electronics retailers.
“Local camera shops are what ground Sigma in the photographic world. We have a connection that forms an ecosystem, with common interests of serving community needs through the photography experience — be it in the love of the equipment itself or the end result photo that visually expresses a moment, an emotion or a memory,” says Mark Amir-Hamzeh, president, Sigma America. “We, at this time, were able to activate that passion for photography, tangibly, to our community members in need. It is a manufacturer supporting its dealers, and those dealers’ communities, resulting in three-way partnership to help those impacted in the most significant ways.”
Selection of the local charity was decided upon by each retailer. Community service organizations ranging from food banks, to work assistance, to specialized hospitals, have each received disbursement checks to help further their specific missions of community service.