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Sony Europe introduces Sony DSC-HX99, DSC-HX95 high-zoom cameras Events New Products Press releases 

Sony Europe introduces Sony DSC-HX99, DSC-HX95 high-zoom cameras

Sony Announces World’s Smallest Travel High Zoom Cameras with 4K Movie Capability and Upgraded Image Processor

  • ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom and High Image Quality Lens packed into compact body
  • Stunning 4K video with full pixel readout and no pixel binning
  • BIONZ X™ image processing engine and newly implemented front-end LSI for seriously impressive stills
  • Versatile operability and shooting capabilities including Eye AF, EVF, Control Ring[iii], Touch Focus/Touch Shutteriii, Tiltable LCD and more for flexible shooting options

ZEISS® Vario-Sonnar T* 24-720mm High Magnification Zoom and High Image Quality Lens

The huge zoom range offered by the DSC-HX99 and DSC-HX95 means that they are ideally suited to the varied demands of travel photography and capturing daily life. Image stabilization is controlled with Optical SteadyShot™ which effectively negates the camera shake blur that often occurs during handheld and telephoto shooting. The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.

Processing Power

The HX99 and HX95 can capture 4K video footage with full pixel readout and no pixel binning. This means that fine details are beautifully rendered and ‘moiré’ and ‘jaggies’ are significantly reduced. The new models can shoot fast-moving subjects with high-frame rate HD recording at up to 100fps to produce impressive slow-motion sequences during editing.

As the perfect picture often occurs unexpectedly, photographers need to be able to trust their camera to react quickly. With a Fast Intelligent AF speed of just 0.09 seconds and an upgraded BIONZ X processor and front-end LSI, the HX99 and HX95 are a perfect fit, delivering high-speed continuous shooting at up to 10fps (buffer limit of up to 155 images). For beautifully focused portraits, the new models inherit the much-praised Eye AF technology from their α™ siblings and for photographers who prefer to enhance their photos with image editing software, the HX99 and HX95 offer the option to shoot in RAW. Fading light? A maximum ISO6400 means that this isn’t a concern.

Intuitive and Comfortable Operation

Embracing feedback from users of the HX90 series, Sony has implemented Touch Focus and Touch Shutter functionality on the HX99 so that the photographer can directly select their shooting subject and fire whilst also implementing a TouchPad function for smooth focus point shifting while using the retractable OLED Tru-Finder™. For those who wish to take command of their settings, the Control Ring of the HX99 can be customized with functions such as manual focus or step zooming and both HX99 and HX95 also offer My Menu personalization for instant recall of up to 30 items and the ability to create custom menus.

A 180-degree tiltable LCD screen allows for easy framing of selfies and group shots whilst an upgraded grips offers a firm hold and greater stability during shooting. Location data acquisition via Bluetooth® can collect and record location data from a mobile device (Location Information Link) and small size Proxy recording allows transfers to smartphones or uploading to websites for quick sharing.

The new Sony Cyber-shot HX99 and HX95 will ship in Europe from October 2018, priced at approximately €520 for HX99 and €500 for HX95.


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