SPAC 2026 brings volume photography to the forefront

GaryPageau

The 71st-anniversary SPAC school and sports photography conference was held Jan. 21-24, at the South Point Hotel in Las Vegas, Nev., featured a record 1,300 attendees, a sold-out trade show featuring more than 90 companies serving the volume photography marketplace, and new social events. social events. The session topics included how-to sessions, sales, marketing, AI, and more. The conference program featured more than 50 hours of education and two days of dedicated tradeshow time.

The Dead Pixels Society attended the conference; the video features interviews with attendees and exhibitors, including with Calvin Harrell, Jr;. of My Legacy Matters; Kurt Hilmerson, Zenfolio; Jeff Dunst, Noritsu America Corp.; Jim Davis, Imaging Spectrum; Seenu Yellapu, Schedulink; and Justin Hogeterp, Stoodio Yearbooks by Fluidmedia.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.