NRF forecasts 2026 holiday sales growth as consumers remain resilient
The National Retail Federation released its annual holiday forecast, predicting retail sales in November and December will grow 4.2% over 2025. That translates to total spending of $1.013 trillion. By comparison, last year’s holiday sales rose 3.1% over 2024 totaling $972 billion. “This year’s forecast reflects our confidence that consumers will prioritize the holiday season even as they remain mindful...
Read More