The Blink Factor: Why Customers Choose You in a Split Second
Step into the psychology of branding with Jean-Pierre Lacroix, a veteran branding expert whose career spans creating iconic retail concepts like the Kodak Image Center. This eye-opening conversation challenges fundamental assumptions about what makes customers loyal to brands and why even industry giants sometimes catastrophically misunderstand their own value. Lacroix reveals that true branding begins far deeper than logos or...
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