How Photo Labs Can Win With Direct-To-Consumer Marketing, with Rocky Bowles
Kodak didn’t “miss digital.” What really happened is more interesting and a lot more useful if you work in photo printing, photo labs, or photo software. Gary Pageau of The Dead Pixels Society sits down with longtime marketing leader Rocky Bowles to trace the real arc from the film era to early online ordering, and then into the current moment where AI content, social commerce, and collapsing...
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