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How Photo Labs Can Win With Direct-To-Consumer Marketing, with Rocky Bowles Podcasts 

How Photo Labs Can Win With Direct-To-Consumer Marketing, with Rocky Bowles

Gary Pageau , , ,
Kodak didn’t “miss digital.” What really happened is more interesting and a lot more useful if you work in photo printing, photo labs, or photo software. Gary Pageau of The Dead Pixels Society sits down with longtime marketing leader Rocky Bowles to trace the real arc from the film era to early online ordering, and then into the current moment where AI content, social commerce, and collapsing... Read More
EMOTION Wedding Photography upends Australia business model with consumer-driven approach Feature News 

EMOTION Wedding Photography upends Australia business model with consumer-driven approach

Gary Pageau , , , , ,
In the transition from analog to the digital age, media-driven markets like photography experienced intense and rapid business-model changes. When the film-based business deteriorated, the barrier to entry lowered for photographers of all skill levels. What was not anticipated, however, was the change in behavior by brides, who are the primary customers of wedding photography. Brides are choosing, in greater... Read More