Teva, Polaroid partner on collection combo
Teva, a division of Deckers Brands, announced a summer-ready collaboration with Polaroid. The limited-edition Teva x Polaroid collection includes classic Teva sandal silhouettes utilizing recycled materials and a custom refurbished Polaroid 600 camera. The Teva x Polaroid limited-edition Original Universal Polaroid and Midform Universal Polaroid are available in extended sizing for $70 and $80 respectively. The capsule collection is available for purchase at www.teva.com and in select specialty retail stores worldwide.
The custom Teva x Polaroid 600 camera retails for $160. Made from original Polaroid electronics, professionally refurbished and tested, the camera is cobranded and features the classic Polaroid Color Spectrum. A premium co-branded Teva x Polaroid camera strap made with REPREVE recycled yarn is also included. The camera utilizes Polaroid 600 film in color or classic black and white with batteries built into each film pack. Film packs are sold separately.
“Polaroid was a natural partner for this collaboration that demonstrates our shared belief in the power of creativity,” said Erika Gabrielli, Senior Director Global Marketing at Teva. “Both of our brands evoke a happy nostalgia and we thought what better way to honor our fans than create a collection that invites expression and inspires them to make new memories.”
The capsule collection includes the Original Universal Polaroid in Grey, and the Midform Universal Polaroid in Red. The water-friendly styles feature the four-point webbing upper silhouette, an EVA midsole, and a rubber outsole. The grey and red base colors pop with a custom Polaroid Color Spectrum webbing on the heel strap. The sandals feature straps made of REPREVE recycled plastic yarn and are offered in inclusive sizing for all genders.
“Polaroid has always been about inspiring creativity, anytime, anywhere. We’re excited to partner with a brand with a shared rich heritage to further that mission, encouraging people to find inspiration wherever their adventure takes them,” said Marta Martinez, CMO of Polaroid.