The Customization Group acquires sendmoments.de

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Cologne-based personalization platform The Customization Group (TCG), announced the acquisition of sendmoments.de, a Munich-based specialist for invitation and greeting cards, photo books and event decorations. Terms weren’t disclosed. With the integration of sendmoments, TCG is not only securing the future of an established brand, but also further expanding its own market leadership in Europe, the company said.

Key highlights: 

  • sendmoments will remain an independent brand within the TCG universe. Existing customers will continue to benefit from the usual variety of high-quality designs and personalised stationery.

  • With sendmoments, TCG is expanding its market leadership in Europe and gaining additional expertise in the field of occasion-related photo gifts.

  •  The takeover ensures that the sendmoments brand can continue to be successful in the market in the long term – to the benefit of customers, partners and employees

Following the takeover of ORWO’s assets in the middle of the year, TCG is now making its second acquisition with the takeover of sendmoments, thereby confirming its expansion course and strengthening its future viability.
‘With sendmoments, we are expanding our range of services for the most beautiful and important moments in life – from weddings and birthdays to other special occasions,” said Philipp Mühlbauer, CEO, The Customization Group. “Together, we are securing the future of a strong brand and connecting it with the opportunities offered by our international TCG platform.”

‘We are proud that sendmoments is becoming part of the TCG family. This opens up new opportunities for our customers, our partners and our team,” said Tom Meyer, managing director, sendmoments.de.

sendmoments was founded in Munich in 2010 and is now one of Germany’s leading online shops for personalised stationery, cards and photo products. 

The Customization Group (TCG, Picanova GmbH) is one of the world’s leading providers of mass customisation and personalized print-on-demand products. Its brand and platform portfolio includes MEINFOTO (D2C) and merchOne (B2B). TCG operates locations in Europe and the USA and delivers AI-supported, tailor-made products to millions of customers worldwide – based on industrial manufacturing expertise, digital infrastructure and scalable fulfilment solutions.