vivo’s nighttime photography campaign highlights X50 series’ professional camera features

GaryPageau
A photo of vivo’s X50 Pro, shot on X50 series by Chris Hau (@thechrishau) (PRNewsfoto/Vivo)

vivo kicked off the “Night Artist” campaign last month on social media to find talented nighttime photography artists from around the world, attracting a wide range of users, including the award-winning global photographer Chris Hau and outdoor explorer and photographer Samuel Elkins. The campaign called on users to “capture the tranquility and dynamism of summer nights” and demonstrate vivo’s technology.

vivo launched X50 series in June, with a global launch in July. The new product lineup, including X50, X50 Pro, and X50 Pro+, is launched with an ambition of redefining mobile photography, the company said. The X50 Pro is equipped with a new Gimbal Camera System, enabling users to take high-quality photos in motion, even during nighttime, while Astro Mode and Super Night Mode allow users to capture excellent photos of a starry or urban night sky, the company said. The Extreme Night Vision and Pro Sports Mode of X50 Pro+ also help users capture stunning photos in dark environments.

A photo of Hochiminh City Municipal Theatre, shot on X50 Pro by travel blogger Ly Thanh Co (@lythanhco)

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.