Lifetouch creates school opening dashboard for Picture Day Scheduling

GaryPageau
Lifetouch dashboard

Lifetouch released its proprietary COVID-19 School Opening Dashboard, a tool for Lifetouch and its partner schools to use while planning how, and when, schools can carry out school picture days despite COVID-19-related disruptions.

The company says the Lifetouch School Opening Dashboard aggregates disparate data into a single view including heat maps and other visualization tools for Lifetouch teams to be able to schedule or to adjust picture days as needed. The dashboard overlays data with several machine learning models to help Lifetouch anticipate school picture day scheduling and rebooking needs, and other service requests from schools.

Data from the top 500 school districts by size across the country cross is cross-referenced with COVID-19 data from John Hopkins University, WHO, Bing COVID Tracker and Harvard Global Health Institute.

“It’s difficult enough to figure out your own child’s specific back to school schedule, let alone trying to do it for nearly 25 million students across North America,” said Greg Hintz, President of Lifetouch. “This is exactly what Lifetouch is doing, and we knew early on we needed to use data and analytics to help us make better decisions to most effectively deliver a safe and optimal picture day experience.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.