VSCO launches VSCO One, a connected Ssystem for professional photographers

GaryPageau ,
VSCO One

VSCO announced VSCO One, a new offering unifying the company’s professional photography tools and business management solutions into one connected system for subscription fee. The fees range from a limited free plan to a $499 annual plan for full service workflow, editing, galleries, and more.

“For years photographers have been telling us that their tools were getting in the way. Too many subscriptions, too many logins, too much friction between creating and running a business,” said Eric Wittman, CEO of VSCO. “VSCO One is our answer. A connected system built around how photographers work, so they can spend more time on what they love.”

By providing tools for client management, creative planning, editing, gallery delivery, portfolio websites, invoicing and business education in one system, VSCO One replaces the patchwork of disconnected tools that has dominated the photography industry for years, the company claims.  Available for $499.99 annually, VSCO One provides a way to run a more seamless and profitable business by consolidating workflows into one system. The membership includes:

  • VSCO Studio Pro: A patent-pending professional editing studio featuring VSCO’s signature presets, Style Match, batch editing, and advanced controls
  • VSCO Galleries: Client delivery and gallery sharing direct from Studio Pro
  • VSCO Workspace: Client management, booking, scheduling, invoicing, contracts, and studio operations connected to Galleries and Sites
  • VSCO Sites: Portfolio websites with custom URLs that connect directly to Workspace lead capture
  • VSCO AI Lab: AI-powered editing and workflow acceleration tools
  • VSCO Canvas: Creative planning, moodboarding, and client collaboration
  • VSCO Capture: A camera app with real-time creative controls and preset previews
  • The Freelance Photographer: Business education, coaching, and professional development resources
  • VSCO Film Presets: classic film-inspired emulations for Adobe Lightroom, Photoshop Camera Raw, and all-new Capture One styles with custom camera profiles.
  • Community: Access to one of the world’s largest photography communities

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.