Waldo Photos partners with American Photo Marketing

September 7, 2021September 14, 2021 GaryPageau American Photo Marketing, Waldo Photos

Waldo Photos, the AI-powered photo platform featuring face finding and jersey recognition along with patented mobile proof delivery, announced its new partnership with American Photo Marketing, the Ypsilanti, Mich.-based school photography provider. The partnership with Waldo will now bring AI-powered photo management, yearbook curation, and real-time mobile photo delivery to families served by APM’s three businesses: SchoolPictures.com, which provides traditional school photography services to primary and secondary schools, GraduationFoto.com, which photographs commencement ceremonies at high schools as well as colleges and universities, and ThePictureMan.com, which provides unique event and on-location portrait photography solutions.

“The opportunity to partner with an industry leader like APM, to be able to help schools get more value from their photos and families to have instant access to their memories, is a huge win for everyone”, said Rodney Rice, Waldo’s founder and CEO. “We’re thrilled to bring our cutting edge photo management and delivery platform to APM and to help them increase customer satisfaction and retention.”

“We help our schools design and assemble yearbooks,” said Mark Hommerding, President of APM. “Waldo takes us to the next level in terms of helping yearbook advisors create a memorable and inclusive book for all their students. This partnership is an opportunity to help us serve schools in a forward-thinking and exciting way.”

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.