WaldoPro launches 1,000+ free memory mate templates w/smart color matching
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Once selected, each template opens fully assembled in the designer with background and foreground artwork, positioned photo slots, athlete name fields, and the dynamic logo insertion. Photographers can use the design as-is or customize any element and save as a new template.
“Volume photographers shouldn’t have to spend hours building out products for every team and sport,” said Rodney Rice, CEO of Waldo. “With more than 1,000 ready-to-use Memory Mate templates, they can start with a professional design, make it their own, and have a finished product ready to sell in minutes.”
WaldoPro’s new Smart Color Matching takes personalization a step further by presenting each athlete with a color variant that matches the athlete’s jersey color.
“Smart Color Matching eliminates the need to create separate products for every team’s color,” Rice said. “The photographer sets up one product, and WaldoPro automatically presents each family a Memory Mate that looks like it was designed specifically for their athlete.”
According to the company, the new experience allows WaldoPro photographers to:
- Browse more than 1,000 professionally designed Memory Mate templates
- Filter designs by sport, portrait or landscape orientation, color theme, and number of photo slots
- Create standard 8-by-10 portrait or 10-by-8 landscape Memory Mates
- Open templates prebuilt with artwork, photo placements, name fields, and school, league, or team logos
- Customize any template using WaldoPro’s existing card designer
- Automatically coordinate designs with each athlete’s jersey color
- Name, save, and reuse finished products through the photographer’s custom print catalog
- Continue creating products from scratch in any desired size
The template library and Smart Color Matching build on WaldoPro’s Custom Print Configurator and broader suite of tools designed to reduce production labor, simplify Picture Day, and help photographers sell more products, the company claims.