White Wall adds fine-art pigment prints under acrylic
Premium photo lab WhiteWall is offering new options for large format images with its new product: fine-art pigment prints set behind acrylic glass. The company is switching from Kodak Pro Endura papers to professional papers from Fujifilm and Ilford because the Kodak paper “will no longer be produced in the familiar formats and quality in the future.”
The new fine-art pigment prints set behind acrylic glass will replace the large-format laminations behind acrylic glass in formats of up to 290 x 180 cm. For these sizes, the Kodak Pro Endura had previously been used exclusively, the company said. Acrylic glass is color-neutral, lightweight and unbreakable. Variants based on different surfaces and thicknesses perfectly accentuate the images. A lamination set behind acrylic glass with a matte surface creates an understated yet captivating look thanks to its depth effect and clear contrasts. The low-reflection presentation is particularly well-suited for rooms with a strong incidence of light. Glossy acrylic, on the other hand, enhances the brilliance and vibrancy and is therefore especially recommended for color-intensive images.
In other news, the photo lab has created a new Design Edition of picture frames in collaboration with Studio Besau-Marguerre, featuring designers Eva Marguerre and Marcel Besau. The design studio in Hamburg has developed three editions featuring three different color schemes in yellow, purple and green. The results: frames with four different colored borders from one color family with a fixed color placement. The Design Edition will be produced at WhiteWall’s in-house frame production facility in Frechen. The Design Edition is available for the “Hamburg, 20mm” frame and in various product configurations – for example as a lamination set behind acrylic glass or as a classic matted frame.
“We are delighted to be collaborating with two renowned designers with such vast expertise and experience, not to mention absolute top players in the design industry,” said Alexander Nieswandt, Founder and Managing Director of WhiteWall. With the new Design Edition by Studio Besau-Marguerre, we are giving photographs a special place. Because there is a very special synergy between photography and design – the two fields belong together and enhance each other. We are absolutely captivated by the frames created by Studio Besau-Marguerre, in particular the color gradient achieved through the differently colored borders. This allows us to offer our customers new options for designing rooms with their own photos, because the play of colors opens up new horizons in photography.”