WhiteWall launches Masterprint in France at Paris Photo fair

Mona Schulzek at the Paris Photo exhibition featuring WhiteWall Masterprint. ©WHITEWALL/Sacha LENORMAND

Premium personalized photo printer WhiteWall launched its WhiteWall Masterprint in France as a partner of the Paris Photo trade fair, Nov. 11-14. Paris Photo, with almost 200 international exhibitors, is the largest international art fair for photography. The program was compelling for WhiteWall to participate in due to the quality of the exhibiting artists, the many opportunities for joint exchange, the great variety of works, and the deep insights into the visual art of photography – from its beginnings to the present day as well as a look into the future. It is primarily aimed at gallery owners, publishers, art professionals but also everyone who is enthusiastic about photography.

Mona Schulzek, artist, and Alexander Nieswandt, WhiteWall founder and CEO. WhiteWall.

Masterprint is a high-resolution fine-art print up to 500×240 cm and laminating under gallery acrylic glass.

“We are thrilled regarding our double premiere in Paris,” says Alexander Nieswandt, WhiteWall founder and CEO. “Together with the conceptual artist Mona Schulzek, we presented our Masterprint on an international stage. For us, this first partnership with Paris Photo was very important; no other fair combines the quality of the exhibitions and the number of international visitors. I couldn’t have imagined a better place for the WhiteWall Masterprint

The exhibition work was created in collaboration with the German artist Schulzek and shows a motif as a master print in an impressive size of 320 x 240 cm from her series “Ottomane.” The photo series shows rooms that have been covered with oriental carpets.