X-Rite partners with Calibrite for color measurement products

X-Rite Inc. and Calibrite announce their partnership to transition the X-Rite photo and video portfolio to Calibrite, a newly formed company dedicated to servicing the color management needs of the photo, video, and content creation markets, according to a press release. Calibrite will collaborate with X-Rite on product development and take direct global control of the packaging, distribution, and marketing of X-Rite photo solutions.

Under the agreement, Calibrite will license core technologies from X-Rite. X-Rite will manufacture the devices for monitor and printer calibration and provide color materials from the Munsell Lab for ColorChecker targets. Calibrite products will resemble their X-Rite forebearers.

The companies said the move was made as part of a strategic change, where X-Rite decided the photo and video market would be best served through a dedicated partner solely focused on the unique needs of photographers and filmmakers.

X-Rite’s distributors, MAC Group in North America and LUMESCA Group in Europe, the Middle East and Africa, are appointed by Calibrite as exclusive Calibrite distributors in those territories. Calibrite has agreements with other X-Rite photo and video distributors in the Asia-Pacific region and is actively seeking new partnerships for territories that are not currently covered.

Calibrite is providing global support for all existing X-Rite photo and video customers and honoring warranties for products previously sold by X-Rite.