1-800-FLOWERS.COM, Inc. enters agreement to sell PersonalizationMall.com and Things Remembered to PlanetArt

1-800-FLOWERS.COM, Inc. a provider of expressions announced it has entered into a definitive agreement to sell PersonalizationMall.com and Things Remembered to PlanetArt, LLC, for approximately $45 million in cash, subject to customary closing conditions. Claranova completed the sale of its PlanetArt division for $169.5 million to General Atlantic Credit’s Atlantic Park fund and the PlanetArt management team in June 2025

The transaction represents another step in 1-800-FLOWERS.COM, Inc.’s ongoing efforts to simplify its business, increase its focus on its primary brands, and allocate resources toward the opportunities it believes offer the greatest potential to drive sustainable, profitable growth and long-term shareholder value, the company said.

“The sale of PersonalizationMall.com enables us to further sharpen our portfolio focus, strengthen our financial position and create additional capacity to invest in the strategic initiatives we believe offer the greatest opportunity to drive improved performance and long-term growth,” said Adolfo Villagomez, Chief Executive Officer of 1-800-FLOWERS.COM, Inc. “As we continue to simplify our business, we are taking a disciplined approach to where ownership creates strategic value and where partnerships can provide a more efficient way to serve our customers. This transaction reflects that approach and provides us with greater financial flexibility as we continue executing our transformation and positioning the Company for sustainable, profitable growth. We believe PlanetArt is a strong strategic fit for PersonalizationMall.com and Things Remembered and is well positioned to support the business’s continued growth and success.”