79% of millennials influenced by online deals

GaryPageau

Interesting article from FierceRetail:

Millennials are signing up for promotional emails, following brands on social media and scouring the web for the best deals. According to a recent report from CouponFollow, 69% of this savvy generation search for coupon codes and most spend at least three minutes searching for these codes.

More here: 79% of millennials influenced by online deals | FierceRetail