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Interesting article from FierceRetail:
Millennials are signing up for promotional emails, following brands on social media and scouring the web for the best deals. According to a recent report from CouponFollow, 69% of this savvy generation search for coupon codes and most spend at least three minutes searching for these codes.
More here: 79% of millennials influenced by online deals | FierceRetail
Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.