Phhhoto shutters app and pivots to photobooths, blaming Instagram, via TechCrunch

GaryPageau

Animated GIF capture tool and social network Phhhoto is shutting down its app due to server costs becoming unsustainable after getting slammed with competition by Instagram’s copycat Boomerang. Phhhoto will pivot to focus on its parent company HYPNO’s original business — physical photobooths for events. Phhhoto launched in July 2014, making it easy to hold down its shutter button and capture a sequence of photos that get turned into a back-and-forth looping GIF that could be shared to the app’s feed.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.