Adorama names Matthew Eberhart as Chief Marketing Officer

GaryPageau

 

Matthew Eberhart, Chief Marketing Officer, Adorama

Adorama, the trusted source for market-leading photo, video, audio, and computer equipment and information, appointed Matthew Eberhart to chief marketing officer, effective November 4.

“We are very pleased to add Matthew to the Adorama team as our marketing lead,” said Michael Amkreutz, CEO, Adorama. “Matthew has successfully led digital, retail, creative, and performance teams across multiple industries. His dynamic background makes him well-suited to drive our brand activity forward, and we are confident in Matthew’s ability to produce results that align with Adorama’s strategic business plan.”

Eberhart’s experience ranges from driving global rebrands and campaign development to stewarding analytical, profit-and-loss-driven marketing groups for both multi-billion-dollar brands and growth-stage businesses. Most recently, Eberhart served as head of brand marketing, Amazon Fashion, where he drove the development, and growth of Amazon’s Private Brands portfolio.

“Adorama has a remarkable history of helping creators tell their stories,” said Eberhart. “I’m inspired by the work our customers produce and I am thrilled to be able to help them bring their creativity to life.”

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.