Amaze, Picsart partner to turn Picsart designs into products

Gary Pageau ,

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Amaze Holdings, Inc., announced its subsidiary, Amaze Software, Inc. has partnered with Picsart, a leading creative platform with over 150 million active monthly users worldwide where Picsart users can turn digital art, edits and designs into physical products such as hoodies, stickers and tote bags and sell them directly within the app.

The new integration, powered by Amaze’s integrated commerce and global supply chain solutions, allows Picsart creators of all experience levels to instantly transform their content into merchandise they can wear, gift, or monetize. Users can choose to order a sample of any of their designs for personal use or launch a storefront to sell their products across any social platform – with integrated selling experiences specifically built for YouTube, TikTok, and Twitch. All of this is supported by Amaze’s connected commerce tools and global supply chain.

“Picsart users already invest time and creativity into their edits, and now that creativity can be experienced beyond the screen. This partnership turns digital expression into real-world impact,” said Aaron Day, CEO of Amaze Software. “We are proud to power this integration and expand access to the creator economy for millions of people with no inventory or follower count required.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.