Camera Intelligence (formerly Alice Camera) closes $2 million seed funding for its LLM-powered camera

Camera Intelligence is integrating an intelligent LLM-driven AI assistant directly into a Micro Four Thirds mirrorless camera, which seamlessly connects to smartphones. This funding will fuel the company’s mission to empower creators and businesses with intelligent camera solutions to simplify the complex process of producing high-quality, the company said.

“The round, which included investment from venture capital firms Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures, and Digital Catapult, will accelerate the development of its integrated AI-native camera and content editing solutions,” Camera Intelligence writes in a press release.

“Producing engaging, high-quality content is a necessity for solo creators and small businesses – but they are already stretched thin and juggling multiple business demands. Content creation tools are fragmented, and users producing social media content for the first time struggle with steep learning curves for both mirrorless camera operation and editing software,” said Vishal Kumar, CEO of Camera Intelligence. “With a radical new interface that leverages AI, we’re bringing assistive content editing capabilities directly into our camera system and aim to dramatically lower barriers to entry.”

“We are thrilled to support Camera Intelligence in their mission to democratise professional content creation,”said Jordan Crook, partner from Betaworks. “Their innovative approach to integrating AI into the camera workflow has the potential to transform how creators and businesses produce content.”

Camera Intelligence’s most recent innovation utilises a Large Language Model (LLM) directly within an interchangeable lens mirrorless camera for the first time. In the near future, this will allow users to control camera functions through voice commands, eliminating the need to navigate complex menus. The LLM is also able to orchestrate local content editing tasks like colour grading and style selection.

By utilizing the latest AI processing chips on the market – ones that typically power smartphones –  Camera Intelligence has created a vertically-integrated AI technology stack, which allows them to rapidly experiment with and embed cutting-edge AI software. ‍