MyHeritage to lay off 15% of workforce

GaryPageau
Getting your Trinity Audio player ready...

According to Globes, genealogy company MyHeritage is laying off about 15% of the company’s workforce. MyHeritage currently has 500 employees in Israel, the US and Europe.

MyHeritage was founded in 2003 by CEO Gilad Japhet as a platform for building family trees and later expanded its activities to family history research, historical databases and DNA tests for locating relatives and information on genetic origin.

MyHeritage LiveMemory

In recent years, the company has begun offering AI imaging and video enhancement features to increase engagement with customers’ historical images.

Over the years, the company has built a database of billions of historical records, including birth, marriage, immigration and census certificates, alongside a large database of family trees. In 2016, the company launched home DNA kits and later expanded its activities to the field of genetic information. In 2021, control of MyHeritage was sold to the US investment fund Francisco Partners in a deal valuing the company at about $600 million.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.