Canon unveils RF75-300m F4-5.6 telephoto lens, EOS R100 Kit

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Canon EOS R100 Double Zoom Lens Kit

Canon U.S.A., Inc. announced the RF75-300mm F4-5.6 lens, an affordable ultra-telephoto zoom lens. The RF75-300mm F4-5.6 lens is a lightweight telephoto zoom lens that gives entry-level users the ability to experiment with different focal ranges – shooting up to lengths of 480 mm (35 mm equivalent).

Canon RF75-300mm F4-5.6 lens

The RF75-300mm F4-5.6 lens will be available in July 2025 for the price of $219.99

Canon also announced the EOS R100 Double Zoom Lens Kit, featuring the RF75-300mm F4-5.6 lens and Canon’s EOS R100 hybrid camera, to provide a kit for entry-level users.

The Canon EOS R100 camera is Canon’s most affordable, compact, and lightweight EOS R camera. The camera has key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth and Wi-Fi connectivity capabilities.

The Canon EOS R100 Double Zoom Lens Kit with the new RF75-300mm F4-5.6 lens is currently scheduled to be available in July 2025 for $799.99.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.