Canon unveils lightweight EOS R100, RF28mm F2.8 STM Lens

GaryPageau , ,
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Canon U.S.A., Inc. launched of the EOS R100 camera and the RF28mm F2.8 STM lens. The Canon EOS R100 camera features a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth and Wi-Fi connectivity capabilities.

The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses.

The Canon RF28mm F2.8 STM is a “pancake” style, value lens. Key features of the new lens include:

  • Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x
  • A retracting feature that helps to shorten the overall length of the lens
  • Circumferential manual focus mode/control ring selector
  • Gear-type STM motor providing smooth autofocusing while capturing video
  • Built-in Control Ring provides quick access to multiple camera controls
  • 7-blade circular aperture

The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.