Mobile photo services provider Capturelife announced a partnership with Chukka Caribbean Adventures, a premier adventure provider in Jamaica, Belize and Turks & Caicos, to offer its mobile photo experience to guests. Chukka implemented Capturelife at two of their top locations and immediately saw how delivering images to guests’ smartphones within the Capturelife app improved satisfaction and streamlined photography operations.
Because Capturelife is also mobile marketing platform, Chukka management sees new opportunities to harness a 1:1 relationship with guests through targeted marketing, triggered notifications, and pre- and post-vacation promotions. Chukka will be able to trigger notifications for additional tours while a guest is on the island and will stay connected with them post-tour to offer unique photo-based purchases or promotions for future adventures.
Like most tour and leisure companies, photography factors into Chukka’s business model. Professional photographers at the tour sites capture images of family and friends. In the past, these photos were made available to adventure guests on CDs or as prints at kiosks at the tour site, but Chukka recognized this experience left something to be desired. Not only was the process of burning CDs time-consuming and labor-intensive, but it also was one more thing for guests to pack and carry, and a hassle if they were lost or damaged after leaving the tour site, according to the Capturelife.
“At Chukka, we pride ourselves on delivering unique adventure experiences for our guests,” says Gregory Dehaney, MIS Manager at Chukka Adventures. “Capturelife enhances those experiences by allowing guests to engage with memories from their adventure in new and exciting ways. Capturelife gave us a new approach for our photography operations that meets customer demands for their digital images and delivers better customer experiences.”
“We are extremely proud of our new partnership with Chukka,” says Scott DeFusco, co-founder, Capturelife. “Not only is this a modern and more satisfying memory journey for their guests, but it’s solving some real operational issues with out-moded media. We’re excited to see Chukka and more clients like them embrace the real opportunities presented in the digital experience economy.”