Circle Graphics combines wall-decor businesses under Sensaria label

Longmont, Colo-based Circle Graphics, announced the launch of Sensaria as a dedicated online wall decor division. Over the past three years, the Circle Graphics Online Wall Décor Division has acquired providers of owned and licensed art, photo-quality wall décor, and custom framing – World Art Group, Bay Photo, and Graphik Dimensions. With the launch of Sensaria, the company’s online wall décor division now operates under a new brand providing customers access to a vast assortment of personalized products, an elevated catalog of services and capabilities, and increased capacity. The rebrand brings together the Graphik Dimensions, Graphik Printworks, Circle Graphics Décor, and CG on Demand brands under the Sensaria name.

“Sensaria represents a universal wall décor fulfillment solution for our eCommerce partners,” said Andrew Cousin, Circle Graphics CEO. “Our mission is to provide innovative products combined with world-class performance and service. Sensaria aspires to be the fulfillment partner of choice for all wall décor eCommerce retailers.”

“The breadth of Sensaria’s world-class products and manufacturing capabilities position the company to deliver on its mission to bring personalized moments and art to life across all customer segments including direct-to-consumer, business-to-business, and professional photographers/artists,” said Mike Kirschner, Sensaria President.

“We are very excited about the launch of Sensaria as a standalone division within the company,” commented Ryan Kaplan, Managing Director at H.I.G. Capital, which acquired Circle Graphics in 2019.  “Sensaria unifies the company’s diverse, market-leading product set under a single brand to increase customer awareness of the full breadth of personalized products the company has to offer and drive continued strong growth.”

Circle Graphics, a H.I.G. company, is comprised of two standalone divisions – Online Wall Décor & Out of Home Visual Solutions. The rebrand to Sensaria affects the Online Wall Décor division only. The Out-of-Home Visual Solutions division and the parent company will remain known as Circle Graphics.