Cruising the Coupon Wave, a post on the Darwillisms blog

GaryPageau ,

From our post on Darwillisms,  the Darwill Inc. blog: “Coupons have long been a key marketing tool of retailers. As retailing has become more digital, tactics to engage and to reward loyal customers have expanded. Groupon, LivingSocial and other deal sites have grown, while QR codes provide mobile opportunities. Coupon clipping, however, continues to be the choice for cost-conscious shoppers.

“Recently, midwestern retailer Meijer Inc. abandoned double coupons in favor of its mPerks digital coupon program. Effective Aug. 25, the 200-store chain stopped doubling coupons while expanding mPerks rewards, adding points for pharmacy purchases. The move hasn’t been without backlash, with customer posting boycott threats on the Meijer Facebook page. Apparently, risking the wrath of extreme couponers in favor of digital will pay off in the long run. (In fact, Meijer executives contend less than 5 percent of their customers use double coupons.)”

Read more here.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.