Gary Pageau of the Dead Pixels Society talks with professional photographer, Rachel LaCour Niesen, chief product officer of Foreground, about the company’s marketing approach, acquisitions, and the recent addition of a print store to its ShootProof brand. She also talks about challenges meeting the needs of different types of photographers and how the company responded to the recent high-profile closure of a portrait studio.
LaCour Niesen also shares the history of her passion project, Save Family Photos.
Foreground helps photographers and photo consumers create memories that last a lifetime. The company brings expertise from leading brands like ShootProof, Collage, Táve, Design Aglow, and Cole’s Classroom to create an innovative product suite.