Dead Pixels Society podcast: Expanding the pro photography business with Rachel LaCour Niesen, Foreground

GaryPageau , , , ,

Gary Pageau of the Dead Pixels Society talks with professional photographer, Rachel LaCour Niesen, chief product officer of Foreground, about the company’s marketing approach, acquisitions, and the recent addition of a print store to its ShootProof brand. She also talks about challenges meeting the needs of different types of photographers and how the company responded to the recent high-profile closure of a portrait studio.

LaCour Niesen also shares the history of her passion project, Save Family Photos.

Foreground helps photographers and photo consumers create memories that last a lifetime. The company brings expertise from leading brands like ShootProof, Collage, Táve, Design Aglow, and Cole’s Classroom to create an innovative product suite.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.