Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa

GaryPageau ,

Gary Pageau of the Dead Pixels Society talks with Liam Houghton, CEO, and Declan Mellett, chairman, of Popsa, the U.K.-based photo book app. Houghton and Mellett talked about the company’s non-traditional beginnings, its customer-focused design and strategy and the future role AI will play in the creation of personalized photo content.

Popsa launched in March 2016. The app is now available in 50 countries around the globe and has been translated into 10 different languages.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.