Scodix announces 50 million holiday cards were enhanced in 2020 season

GaryPageau
Scodix holiday card sample

Scodix announced Scodix customers in North America have surpassed a combined total of more than 50 million cards with personalized and embossed foils for the 2020 peak holiday season between Thanksgiving and Christmas Day.

“We are delighted that the Web-2-Print business has seen outstanding continued growth, even during the Covid-19 pandemic,” says Jason Rollo, president, Scodix North America. “The numbers tell the story of how end-customers have chosen digital enhancement to boost their printed family holiday cards.”

The company said two main factors supported Scodix’ success during the 2020 holiday season: the Scodix Studio Web-2-Print Automation Workflow package coupled with the Scodix Ultra Digital Enhancement Press throughput and reliability. The Scodix Studio Web-2-Print automation workflow maximized throughput by automating print data pre-processing, whilst the Scodix Ultra press printed continuously in three shifts daily during the entire period, ensuring on-time delivery, the company claimed.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.