Fujifilm hikes film prices in Japan

GaryPageau ,
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Japan’s Fujifilm Imaging Systems Co. Ltd. reported significant increases in film prices for the domestic market, as well as new branding for its single-use cameras.Color negative film will increase by 21 or 22%, depending on the specific product. Meanwhile, reversal film is hit by an even larger price increase of 31 to 52%.

The disposable Fujifilm camera is changing from bag-type packaging to a paper box and is also going from “Simple Ace, 27 Shots” to “FujiColor, 27 Shots.” Fujifilm will increase the price of its disposable film camera by about 44%. Otherwise, the product specs are the same.

Price change date Selected products size Revision (price increase) rate *1
April 1, 2025 Color Negative Film 135 Approximately 21% to 22%
Film with lens 135 Approximately 44%
Reversal Film 135/120 Approximately 31-52%
  • *1 This is the revision (price increase) rate for our shipping price.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.