Fujifilm introduces FUJIFILM GFX ETERNA 55 Filmmaking Camera, motorized lens

FUJIFILM North America Corp., Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera, the company’s first camera designed primarily for professional digital filmmaking. Initial shipments of FUJIFILM GFX ETERNA 55 are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $16,499.95 USD.

“GFX ETERNA 55 introduces the filmmaking community to the tallest digital filmmaking sensor that has ever been available for purchase on the open market,” said John Blackwood, director, Product Marketing, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corp. “The native 4:3 Open Gate format echoes back to the filmmaking legacy of 4-perf Super 35mm, but at a scale nearly 1.7x larger. This sensor height brings a great range of format flexibility and opportunities to create larger-than-full-frame images with spherical lenses, or images of epic cinematic scale when paired with anamorphic lenses. With the ability to import up to 16 3D LUTs, filmmakers can craft their intended vision and mood, from production through post. The inclusion of our internal film simulations in GFX ETERNA 55 allows creatives to get the best color they can, straight out of the camera, for beautiful images with intentional creative looks inspired by Fujifilm’s extensive color legacy in analog film. It is fantastic for content with quick turnaround times for delivery.”

GFX ETERNA 55 delivers rich tonal and true-to-life image quality unique to a large-format sensor, bringing new value to filmmaking across various genres such as independent and feature films, television, documentaries, weddings, commercials, and music videos, the company said.

• GFX ETERNA 55 is equipped with a 102-megapixel large format sensor – GFX 102MP CMOS II HS. GFX ETERNA 55 features five main formats, each of which holds further options for resolution selections. Those formats are “GF”, “Premista”, “35mm”, “ANAMORPHIC (35mm)”, and “Super35”. This diverse selection enables the opportunity for diverse visual expression through the use of a wide variety of lenses paired with specific formats. It also supports filming in a 4:3 open gate format at up to 48 fps, fully leveraging the large image circle sized 43.8mm wide, 32.9mm high, and 54.8mm diagonal, making it one of the world’s tallest sensors available to the open market.
• The camera is optimized for its large format sensor, adopting a four-point Optical LowPass Filter to reduce the potential for optical anomalies
• GFX ETERNA 55 incorporates “DUAL-BASE ISO” with two base sensitivities, ISO 800 and ISO 3200. Under extreme lighting conditions — whether very bright or very dark — filmmakers can rest assured that they can shape available light to match their story as they see fit.
• GFX ETERNA 55 features “F-Log2” and “F-Log2 C” with a dynamic range of 14+ stops. These allow capturing rich image tonality that takes full advantage of the large format sensor, providing greater flexibility in post-production.
• GFX ETERNA 55 includes 20 of Fujifilm’s revered Film Simulations to enable diverse visual styles during content creation. Additionally, there are 10 Film Simulation conversion 3D-LUTs (compliant with ITU-R BT.709) for precise color and tone adjustment of footage filmed in Log (F-Log2/F-Log2 C). Along with the “ETERNA” and “ETERNA BLEACH BYPASS” LUTs announced at launch, users can download a total of 10 3D Film Simulation LUTs — including PROVIA/Standard, Velvia, and ACROS — from the web for use.
• The camera includes up to 16 different 3D-LUTs, including 3D Film Simulation LUTs, which can be stored in-camera, enabling filming while previewing the desired look.
• GFX ETERNA 55 supports three Apple ProRes codecs – Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When filming in Apple ProRes, the camera can use proxy video recording such as Apple ProRes 422 Proxy. Supporting a total of five codecs, it reduces video editing workload to streamline the overall workflow from filming to postproduction. It also supports recording of H.265/HEVC as a light-weight codec option.
• GFX ETERNA 55 can output 4:2:2 10bit uncompressed data and up to 8K/30P 12-bit video in RAW data via HDMI.
• The camera supports Frame.io Camera to Cloud functionality, so that content can be uploaded directly to a central location in Frame.io for expedited accessibility. Video files can be instantly shared with the larger production team, for anything from immediate review and approval to getting started in editorial right away with cameracreated proxies.
• To support small crews and solo filming, the body weight is approximately 4.4 pounds (2.0 kg). Additionally, 3-inch side monitors have been placed on both sides to give both camera operators and camera assistants full access to the camera menu in most configurations.
• The front of the camera and the included handle feature a multi-function dial that controls the focus, iris, and zoom of FUJIFILM GF lenses. When the dial is set to “ND,” it allows fine adjustment of the internal electronic variable ND filter density.
• A 2000-nit 5-inch LCD displays footage even when filming outdoors in bright sunlight. The touch-enabled LCD monitor features multiple adjustable angles, allowing flexible positioning to suit various filming environments and support comfortable filming.
• GFX ETERNA 55’s body is equipped with an internal battery slot that holds a high-capacity NP-W235 battery. This allows for up to 30 minutes of filming without external power. Additionally, when replacing an external battery, power is supplied from the NPW235 battery, enabling “hot swap” functionality that allows external battery changes without restarting the camera.
• The camera features CFExpress Type B and SD card media. By using high-speed CFexpress Type B cards, GFX ETERNA 55 supports recording various video formats and bitrates during filming.

Fujifilm’s first motorized power zoom lens for the GFX System

FUJIFILM also announced the release of its FUJINON GF32-90mmT3.5 PZ OIS WR filmmaking lens (“GF32-90mmT3.5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System, GF32-90mmT3.5 PZ OIS WR offers serious filmmakers cinematic versatility and exceptional optical performance in a compact, lightweight design. Initial shipments of FUJINON GF32-90mmT3.5 PZ OIS WR are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $5,995.95 USD.

“This lens combines Fujinon’s legacy in optical design with our latest G Mount lens technology to create the perfect companion for filmmakers using GFX ETERNA 55 or GFX100 II,” said Blackwood. “With its native G Mount, the ability to cover Open Gate recording on GFX ETERNA 55, and its approximate 3:1 focal range, GF3290mmT3.5 PZ OIS WR is a flexible tool that visual creatives can get a lot out of, especially if they’re used to using traditional cinema lenses.”

In recent years, filmmakers have sought to balance efficiency with high quality. Covering a wide to standard focal range in a single lens, GF32-90mmT3.5 PZ OIS WR offers a versatile focal range with great compositional flexibility, speeding up production by reducing the need to change lenses. Similar advantages come from the constant T3.5 aperture throughout the range, so once a scene is lit, users can zoom in and out without the need for exposure adjustments. Focus breathing is also tightly controlled, maintaining framing consistency and minimizing distractions for the audience.

GF32-90mmT3.5 PZ OIS WR minimizes optical aberrations to an extreme degree, delivering resolution comparable to prime lenses. Compatible with FUJIFILM GFX100 II and GFX ETERNA 55 digital cameras, the lens enables refined, high-quality visuals that maximize its wide tonal range and fine detail — whether capturing soft morning light through a window or highlighting a subject with shallow depth of field.

Product Features

• Fujifilm’s first motorized power zoom lens designed for filmmaking with a constant T3.5 aperture
• This motorized zoom covers 32-90mm focal length (equivalent to 25-71mm in 35mm film format), from near wide-angle to standard. Paired with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, it enables motorized zoom control via the camera.
• The lens consists of 25 lens elements in 19 groups, including three extra-low dispersion (ED) lenses and three aspherical lenses, effectively suppressing aberrations, achieving a compact size while maintaining bright T3.5 and high resolution throughout the zoom range.
• Combines cinema lens operability with compact, lightweight design
• Inheriting the operability and design of the widely praised FUJINON Premista Series zoom lenses for cinema cameras, GF32-90mmT3.5 PZ OIS WR measures just about 8.7 inches (222mm) in length and achieves a lightweight design at approximately 4.6 pounds (2.1 kg) by adopting an optical design and DC motor optimized for motorized power zoom.
• Equipped with a three-ring system that allows independent manual control of focus, zoom, and aperture (iris), all operating rings use the same 0.8M gear pitch as the existing FUJINON Cine lenses. This standard gear pitch enables compatibility with essential filmmaking accessories such as follow focus systems and lens motors.
• The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes.
• Equipped with Nano GI coating to suppress flare and ghosting caused by light entering at oblique angles, reducing reflection loss and improving light transmission for clear, sharp images.
• By optimally positioning our proprietary optical design and the internal lens barrel components, the lens suppresses sudden angle-of-view changes during focusing (breathing), enhancing framing stability.
• A 13-blade iris diaphragm achieves a nearly circular aperture shape for the first time in the GF Series lens lineup. This improves the roundness of bokeh even when slightly stopped down, allowing for beautiful background bokeh using point light sources in dim indoor and outdoor scenes.
• Powerful image stabilization is achieved through improved shake-sensing accuracy and optimized stabilization mechanism design. This is especially effective in situations such as documentaries and run-and-gun style filming that require high mobility.
• By directly driving the motors at high speed in response to focus, zoom, and aperture (iris) ring operations, the lens achieves both excellent responsiveness and high accuracy of indicator position.