Gelato rolls out GelatoConnect for apparel

GaryPageau ,
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Global print platform company Gelato, announced the official rollout of GelatoConnect for Apparel, following months of early access by customers. GelatoConnect, the end-to-end operating system for print production, fully supports the fast-growing print-on-demand apparel market. This marks a pivotal evolution of the platform, now enhanced with AI to handle the full complexity of on-demand garment production, including DTG, DTF, embroidery, and hybrid workflows. It enables apparel decorators to automate inventory management, run any machine, and ship for less—all from a single, connected platform, the company claims.

According to the company, early adopters are already seeing results.  T-Shirt Gang cut costs and freed up time with connected, smart logistics.

“GelatoConnect is constantly looking for new carriers and negotiating better rates,”  said Gus Koniaris, Founder of T-Shirt Gang. “That frees us up to focus on what we do best, which is running a print shop.”

TidyMerch reduced overhead and doubled growth with automated procurement. “I discovered I was 10x overstock on some items and running out of stock on others,” said Charlie Saunders, CEO of TidyMerch. “Now, GelatoConnect does the work and I just focus on growth… It enabled 2X growth in 2024 without adding any costs.’

Apparel decorators face mounting challenges: Rising customer expectations, expanding product catalogs, procurement bottlenecks, and costly shipping. The company says GelatoConnect enables apparel decorators to:

  • Win new orders through integrations with Shopify, Etsy, WooCommerce, and more. Tap into print-on-demand networks, connect merchants in minutes and offer white-labeled storefronts to power B2C and B2B sales.
  • Run any machine, any method—supporting DTF, DTG, embroidery, and hybrid configurations out of the box.
  • Offer more without adding complexity by routing new product categories to trusted print service providers and receiving reciprocal order volume in return.
  • Turn logistics into a revenue stream with customer-specific shipping markups and invoice generation. GelatoConnect optimizes carrier selection and negotiates rates on your behalf.