GoPro goes fashion with sunglasses, backpack and t-shirts

GaryPageau
GoPro floating sunglasses

GoPro announced new additions to its lifestyle gear collection. The new products include:

  • Mezcal, floating sunglasses that include three sets of interchangeable polarized amber, blue and gray lenses. The Mezcal sunglasses retail for $79.99 ($55.99 for GoPro Subscribers)
  • Weekender, a 30L backpack designed for function and style on short trips. The versatile, weather-resistant backpack features customizable padded storage sectionals, a side-loading protective pouch that fits up to a 15-inch laptop and a built-in GoPro shoulder mount. The Weekender includes a hidden pocket for valuables and a collapsible compartment, for storing a pair of shoes or laundry. Weekender retails for $129.99 ($90.99 for GoPro Subscribers).
  • Five new T-shirts, including a limited-edition artist collaboration benefitting the non-profit Protect Our Winters (POW). GoPro teamed up with Alaskan trail artist and HERO9 Black Million Dollar Challenge Awardee Max Romey to create the limited-edition Elevation T-shirt, which features an inspiring watercolor mountain range and comes in both men’s and women’s sizes. In honor of the artist’s ongoing conservation efforts, GoPro will donate 10% of the Elevation Tee’s proceeds to Protect Our Winters (POW).
New GoPro T-shirts, including a limited-edition artist collaboration benefitting the non-profit Protect Our Winters (POW), available in men’s and women’s sizing.

GoPro Subscribers receive discounts of 30% off these new items and up to 50% off all GoPro lifestyle gear, mounts, and accessories at GoPro.com.

GoPro also announced a multi-use neck gaiter named Alpenglow after its colorful sunset summit scene also designed by Romey in his watercolor style. Alpenglow retails for $19.99 ($13.99 for GoPro Subscribers) and features a 4-way stretch fabric offering anti-microbial treatment and UPF protection.

GoPro updated its extension grip and tripod accessory—3-Way. The updated 3-Way 2.0 can be used as a compact grip, an extension grip or as a tripod. 3-Way 2.0 can also be used with the GoPro Light Mod for added versatility when hands-free lighting is needed.

The updated 3-Way 2.0 includes a ball joint for versatile mounting angles, a quick-release mount for fast camera swapping, a tripod integrated into the handle and an ergonomic anti-slip grip with a removable wrist lanyard. It retails for $69.99 ($48.99 for GoPro Subscribers).

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.