GoPro partners with SoftBank Group’s SB C&S Corp. to expand Japan distribution

GaryPageau ,
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GoPro, Inc. announced a new distribution partnership with SoftBank Group’s SB C&S Corporation in Japan to sell GoPro products through one of the largest sales networks in the region. The deal enables SB C&S to provide its retail customers with the full range of GoPro cameras and accessories. Now, customers in Japan will have greater access to a wide selection of GoPro products, including the latest products and innovations.

“Through SB C&S, we’re continuing the expansion of our global retail presence, ensuring that GoPro products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure,” said Dean Jahnke, GoPro’s Senior Vice President of Global Sales and Channel Marketing.

SB C&S will distribute GoPro cameras and accessories to retail outlets across Japan, including their own directly managed SoftBank stores, plus two of Japan’s largest consumer electronics retailers – Yodobashi and Yamada.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.