GoPro subscribers surge past 667,000 over Black Friday/Cyber Monday period

Gary Pageau

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GoPro, Inc. announced its GoPro subscriber count surged past the 670,000 mark due to record-breaking sales at GoPro.com during the Black Friday and Cyber Monday period. The company also said this week it sold its 40 millionth camera since the debut of its first HD model in 2009.

“GoPro.com performed as we expected, handily breaking sales records over the Black Friday – Cyber Monday period, thus ensuring we’ll finish the year with well over 700,000 subscribers,” said Nicholas Woodman, founder and CEO, GoPro. “We are confident about our ability to exit 2020 with low channel inventory and a promising outlook for 2021.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.