Hasselblad brings Phocus Mobile to Android

GaryPageau , ,
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Hasselblad announced Phocus Mobile V1.0.0 for Android is now available for the X2D II 100C, X2D 100C and 907X & CFV 100C. Phocus Mobile, the official companion app for Hasselblad medium format digital cameras, delivers the end-to-end Hasselblad Natural Colour Solution (HNCS) experience on mobile. It combines AI-powered noise reduction, a comprehensive editing toolkit, and streamlined photo preview and management into a complete mobile workflow. Android users can now review, edit, organise, and export images directly from their mobile device, allowing them to continue working wherever they are. There is already an iOS version.

On HDR-supported Android devices, HDR images captured with the X2D II 100C reveal the full spectrum of HNCS HDR, with intricate shadow detail, luminous highlights, and colour gradations that closely match what the eye sees. In addition to standard editing tools, the app supports precise HDR highlight adjustment, giving photographers greater control when refining high-contrast images.

HDR images captured with the X2D II 100C, as well as RAW images from the X2D II 100C, X2D 100C, and 907X & CFV 100C, can be previewed, edited, and exported in the app. HDR images can be exported as Ultra HDR JPG, while RAW images can be exported as Ultra HDR JPG or HDR TIFF.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.