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Hasselblad, AquaTech team up for new housing for X1D II platform New Products 

Hasselblad, AquaTech team up for new housing for X1D II platform

Hasselblad and AquaTech have launched the REFLEX Water Housing, the first in a series of housings culminating from 20 years of design and of field testing. Weighing 1.6kg (3.52 lbs) and waterproof down to 10 meters (33ft), the REFLEX X1D II 50C is the first official underwater solution for the Hasselblad X System. “This exciting collaboration with AquaTech takes our... Read More
Hasselblad adds firmware update 1.2.0 for X1D II 50C and 907X medium format cameras Updates 

Hasselblad adds firmware update 1.2.0 for X1D II 50C and 907X medium format cameras

Hasselblad launched the Firmware Update 1.2.0 for both X1D II 50C and 907X Special Edition medium format cameras, in addition to Firmware Update 0.1.24 for the XCD 45P lens. Numerous features were added to the X1D II 50C and 907X Special Edition, including 2.7K/29.97 Video Recording, Focus Bracketing with all XCD lenses, Image Rating for simple image sorting and selection,... Read More
Hasselblad names Klaus Thymann newest ambassador People on the Move 

Hasselblad names Klaus Thymann newest ambassador

Danish photographer and conservationist Klaus Thymann was selected as the latest Hasselblad Ambassador. He combines a multitude of skills, including journalism, image-making, mapping and exploration to document contemporary issues and take action in the ongoing climate emergency. His expansive work takes him to all corners of the globe, including: exploring glaciers and their disappearance in Uganda and Congo using new... Read More
Hasselblad updates Phocus desktop and mobile apps Updates 

Hasselblad updates Phocus desktop and mobile apps

Hasselblad updated Phocus image-processing software for the desktop. Phocus 3.5 introduces a new Defringe Tool for purple or green fringe removal in high contrast transitions, improved contrast and brightness adjustments, plus the addition of Luma Mode to the Curves Tool for better control of luminosity, as well as upgraded processing performance. Luma Mode was added to the Curves Tool, providing... Read More
Hasselblad, Peak Design and DJI team up for spring pop event in Manhattan Events Promotions 

Hasselblad, Peak Design and DJI team up for spring pop event in Manhattan

Hasselblad announced a collaborative five-day Spring Pop Up event at its New York Experience Studio in Manhattan, featuring carry solutions from Peak Design and aerial imaging tools by DJI. The event, starting March 10, will feature artist talks, demonstrations, community meetups, and interactive learning sessions. Peak Design will feature Travel Tripod and its recently revamped Everyday V2 collection. Hasselblad will present... Read More
Hasselblad Heroines continues to highlight female photographers Promotions 

Hasselblad Heroines continues to highlight female photographers

Hasselblad continues its second year of Hasselblad Heroines, highlighting various female photographers. Kicking off the second-year installment on March 8, 2020, International Women’s Day, is the first Hasselblad Heroine Swee Oh. Through weekly spotlights over a total of seven weeks, each Heroine will share their experiences in their career, challenges in a typically male-dominated industry, and inspiration in their art through... Read More
Hasselblad launches XCD 4/45P lightweight medium-format lens New Products 

Hasselblad launches XCD 4/45P lightweight medium-format lens

Hasselblad launched the XCD 4/45P, the most lightweight and compact member of the XCD lens family, weighing only 320g (0.7 lbs) and measuring 47mm (1.85 in) deep.  “We’re extremely proud we could produce a lens with as high optical performance as the rest of our XCD lenses in such a compact form,” said Per Nordlund, Hasselblad Lead Optical Designer. The... Read More
photokina 2020 announces key exhibitors and some cancellations Events Press releases 

photokina 2020 announces key exhibitors and some cancellations

photokina 2020: an industry in transformation, a decisive chance for the future The imaging industry is currently undergoing massive changes, which also have an impact on photokina as the industry’s leading trade fair – and this in a dimension never seen before. While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment... Read More
Hasselblad launches 907X special edition to commemorate 50th anniversary of first moon landing New Products Press releases 

Hasselblad launches 907X special edition to commemorate 50th anniversary of first moon landing

Commemorating the 50th anniversary of the historic Apollo 11 moon landing, Hasselblad proudly celebrates its role as the cameras chosen by NASA for space photography, and even more so, the cameras that documented the historical moment of the first humans on the Moon. In honour of this momentous occasion, Hasselblad launches the limited 907X Special Edition, which includes the 907X... Read More
Hasselblad commemorates 50 year anniversary of first moonwalks Events Press releases 

Hasselblad commemorates 50 year anniversary of first moonwalks

Shortly after the Lunar Module Eagle touched down at Tranquility Base, astronauts Aldrin and Armstrong aboard the Apollo 11 mission would don their bulky space suits and step carefully down onto the dusty ground, becoming the first visit by humankind to the lunar surface. Naturally, the tools chosen to record and document this momentous occasion represented the best technologies of... Read More
Hasselblad introduces X1D II 50C medium-format camera, lens and more New Products Press releases 

Hasselblad introduces X1D II 50C medium-format camera, lens and more

Introducing the X1D II 50C, XCD 35-75 zoom lens, Phocus Mobile 2, and revealing details of the upcoming CFV II 50C digital back and 907X camera body Following the revolutionary introduction of the world’s first mirrorless medium format digital camera, the X1D-50c, Hasselblad introduces new additions to its product portfolio that bring the joy of medium format photography to image... Read More
Hasselblad X System expands with release Cord X and battery charging hub New Products Press releases 

Hasselblad X System expands with release Cord X and battery charging hub

Hasselblad proudly expands its photographic tool kit for the X System with the introduction of the new Release Cord X and Battery Charging Hub. With Hasselblad’s full commitment to the development of the X System, these two new accessories alongside the introduction of the newest XCD Lenses greatly expand the creative capabilities of the revolutionary mirrorless medium format X1D-50c. The... Read More
Medium-format post-production horizons expand with Phocus 3.4 update from Hasselblad News Press releases Updates 

Medium-format post-production horizons expand with Phocus 3.4 update from Hasselblad

Hasselblad’s latest updates and improvements to its Phocus software deliver an even richer post-production experience, giving photographers enhanced creative possibilities. Phocus 3.4 brings additions to both tethered shooting and image adjustment workflows, ensuring users of Hasselblad H and X Camera Systems can achieve their full creative potential. The latest deployment of Phocus offers greater tonal adjustability with enhanced Shadow Fill... Read More
Hasselblad expands X1D line with three XCD lenses, including XD 1,9/80 fastest lens Events New Products Press releases 

Hasselblad expands X1D line with three XCD lenses, including XD 1,9/80 fastest lens

Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine... Read More
photokina 2018: Imaging of a new generation Events Press releases 

photokina 2018: Imaging of a new generation

Changed market environments and customer needs are currently moving the imaging industry, and thus also photokina. The world’s leading trade fair for imaging opens its gates from 26-29 September on the Deutz fair grounds, and the world is looking with anticipation to Cologne. This is because the traditional event is facing a generation change: the core areas have been supplemented... Read More
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