Hasselblad debuts lightweight portrait kit

Gary Pageau

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Hasselblad has released the Hasselblad X2D 100C Lightweight Portrait Kit, comprised of the flagship mirrorless medium format camera, the  Hasselblad X2D 100C, along with two lenses, the XCD 1,9/80 and XCD 4/45P. The Hasselblad X2D 100C Lightweight Portrait Kit has an MSRP of EUR €13,489 including sales tax and USD $13,049 excluding sales tax.

The XCD 1,9/80 lens is a medium format wide-aperture autofocus lens and the XCD 4/45P is an ultra-lightweight and compact medium format autofocus lens specifically designed for capturing portraits in narrow spaces.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.