Instagram adding location functions

Gary Pageau

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Once a leader in photo sharing, Instagram is now pulling features from competitors. In an announcement, Instagram said users will have the ability to repost public Reels and grid posts from other accounts;  In a nod to TikTok, reposts will be collected in a designated tab on a profile and sprinkled into the feeds of followers.

Instagram is also borrowing Snapchat’s popular Map feature. The new opt-in location map is located in private messages. The map shows the last active location for friends who have also opted in to the feature.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.