More than 300 industry photo-specialty dealers gathered in Henderson, Nev., July 16-18, for the annual IPIC conference by the IPI Member Network. This year’s theme was “Be Bold,” which showed by a large number of member-driven or requested topics. Once again, the conference was preceded by themed boot camps on topics of school and sports photography and consumer events.
During the conference proper, popular sessions topics included photo organizing, latex printers, direct-to-garment printing, social media, marketing and b-to-b sales. The event also included a tour of IPI member Cashman ProPhoto Lab.
IPIC 2018 session draws a packed audience from around the world
MacKenzie Hughes of The Print Refinery at Ft. Worth Camera talks with Brenda DiVincenzo, Director of Member Success, at the Live Learning segment during IPIC 2018
Erin von Holdt, Director of Marketing leads an Archiving Services panel that included, Cathi Nelson, Rachel Arbuckle, Judi Weber and Becky Ball.
IPI members learn about mail-order opportunities in a small group brainstorming exercise.
The Print RefineryTM development team, along with licensees had a little fun posting for this photo on the trade show floor.
The IPI Board of Directors: (in order of appearance) Allen Showalter, Abby Passman, Nick Gillenwater, Tom Skaggs, TK Broecker, David Lindquist, Daniel Jolly, Larry Steiner and Phil Canter.
Supplying Partner Madness provides an opportunity to socialize and do business.
IPI Member Network Executive Director Ron Mohney
The Print RefineryTM booth space at the IPIC trade show.
Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets.
For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.
