Leica Camera AG and premium photo lab WhiteWall announced a collaboration where WhiteWall products will be available in select Leica Stores around the world. Leica customers will be able to enjoy the benefits of the extensive portfolios of both companies, including a comprehensive range of premium photographic products and services, from expert advice to ready-to-hang prints, now all from a central location.
The collaboration will launch at the end of October, with the grand opening of a new Leica Store and Galerie on Maffei Street in Munich. After the partnership launches in Munich, WhiteWall services will be integrated into Leica Stores in Los Angeles, Rome, Beijing, Hong Kong, Tokyo, and Wetzlar, with more global locations to be announced later.
“Leica Camera and WhiteWall have been involved with one another for many years in a collaboration based on mutual trust and respect that is reflected in the successful realisation of numerous projects, such as the current exhibitions celebrating the Leica Oskar Barnack Award (LOBA) 2020,” said Matthias Harsch, chairman of the executive board, Leica Camera AG. “We are particularly pleased about the expansion of our Store portfolios with premium products and services from WhiteWall as a perfect complement to the photographic experience in our stores,
“We are very proud to have such a long-established company like Leica as a partner at our side and the opportunity to realise our latest project together with this premium brand,” said Alexander Nieswandt, founder and managing director, WhiteWall. “As a photo lab, we concentrate on uncompromising premium quality for connoisseurs of all genres of photography. Indirectly, our broad and diverse selection of print products expands the Leica portfolio and opens up previously untapped international markets for WhiteWall. This is the beginning of an exciting time for us all.’