Lomography announces LomoApparat Alexanderplatz

GaryPageau ,
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LomoApparat Alexanderplatz Edition

Lomography has introduced the LomoApparat Alexanderplatz 35mm film camera.  The camera features a wide-angle 21 mm lens and fixed settings to deliver shots with bold vignetting, high contrast, saturation, and film grain, without a lot of fuss. The built-in flash and flash filter slider, along with interchangeable colored filters, encourage experimentation. The MX switch enables seamless multiple exposures, and the Bulb shooting mode is ideal for capturing neon-lit nights and chaotic light trails.

LomoApparat Alexanderplatz Edition kit

The LomoApparat comes with three interchangeable lens attachments in a cotton lens pouch. The 0.2 m Close-up Lens invites a change of perspective. The Kaleidoscope lens turns reality into a trippy, mirrored dream, and the Splitzer Lens is for dissecting and rebuilding images.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.