Lomography introduces reloadable film camera in half-frame format

GaryPageau
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Lomography Simple Use Half Frame Camera with LomoChrome Classicolor ISO 200 film

Lomography has announced another reloadable film camera in half-frame format. The Half-frame Simple Use Reloadable Film Camera is now available in two editions. Preloaded with 40 photos on LomoChrome Classicolor film or Lady Grey Black & White film, the camera is ready to shoot straight out of the box, with a built-in flash and three interchangeable colored gel filters on the color edition. After the initial roll is used, the camera can be reloaded with any 35mm film.

Specifications:

Film: 35 mm

Film Format: Half-frame (17 mm × 24 mm)

Lens Focal Length: 21 mm

Shutter Speed: 1/120 s

Aperture: f/9

Focusing: 0.6 m to Infinity

Flash: Built-in flash (one press to charge), 15-second recharge time

Battery (flash): 1 × AAA battery 1.5 V (included)

Lomography Simple Use Half Frame camera with Lady Grey Black and White ISO 400 Film

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.