PhotoShelter launches Live Stream Video Workflow

GaryPageau

PhotoShelter, a digital asset management (DAM) platform for brands, announced the launch of Live Stream Video Workflow, a new capability that ingests live broadcasts directly into PhotoShelter so teams can clip highlight moments and push them to social media and other channels while the event is still in progress. For sports organizations, content teams, and live event producers, the most valuable window for a highlight is during the game, not the morning after, the company said. But by the time a clip is manually exported, uploaded, tagged, and posted, the moment has passed, and the audience has moved on. Live Stream Video Workflow allows teams to clip moments from a live broadcast as they happen and push them to fans through Socialie before the broadcast ends. When the stream concludes, the full video is automatically saved to the organization’s PhotoShelter Library, AI-tagged, transcribed, and searchable, with no manual export, file transfer, or second platform required. Live Stream Video Workflow allows teams to clip moments from a live broadcast as they happen and push them to fans through Socialie before the broadcast ends.

“The people behind the cameras at these events are some of the most talented content creators in the world,” said Christina Kyriazi, CMO of PhotoShelter. “They shouldn’t have to wait until the event, game, or match is over to share what just happened. We built this so they can be in the moment with their fans, and so nothing from that broadcast ever goes to waste.”

Key capabilities include:

  • Easily ingest stream: Organizations can connect their existing broadcast setup using a PhotoShelter-generated ingest URL and stream key, or point PhotoShelter at a source URL supplied by a broadcast partner
  • Stream scheduling up to 365 days in advance
  • In-broadcast clipping with AI metadata tagging and direct
  • Socialie integration for immediate social distribution
  • Automatic full-broadcast recording and archiving when the stream ends
  • AI Visual Search (AIVS) and PeopleID processing on the completed broadcast, tagging people and content across the entire recording

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.